JooyeonKoh

Seoul-based artist and zine maker Jooyeon Koh has been dedicated to "The Charade Show" since 2021. This project captures everyday landscapes through mass media influences, constructed by layering small scenes. The aim is to illustrate how minor tremors can lead to significant changes over time. Employing a unique technique, she blends delicate machine embroidery threads with digital pixels or fine pencil strokes, resulting in artwork distinguished by its charm and originality.

Jooyeon Koh, Art Books, Jooyeon Koh, 2023 © Jooyeon Koh

I have created art books through independent publishing every year since 2017, producing 13 books.

Charade Show Survival Storage Supply Market FAKE DVD

This is a smaller version of the Charade Show Survival Storage Supply Market art book, designed as a DVD case to evoke the feel of a mail-order catalog. It consists of a 56-page art book and lenticular postcards.

56 pages / 12x18cm / Lenticular postcards 25,000 KRW

Charade Show

Depicting cats transforming into heroes to protect us. When the Earth faces danger, it's only when the protagonist uses all their might to thwart the threat that peaceful days return. Perhaps such events unfold around us every day. Maybe even the cat beside me fought fiercely to save the Earth yesterday, hence its tired state. Using machine embroidery and pixel work, I illustrated various forms of heroic cats.

40 pages / 205x205mm / 20,000 KRW

Twipsy x Cobi - The Second Story

Cobi is a timid cat who startles at the slightest sound or movement, starkly contrasting with the brave and dependable Twipsy. Despite his lack of courage, he quickly becomes happy at even the slightest touch.

38 pages / 15.5x15.5cm / 15,000 KRW

Twipsy x Cobi - The First Story

This is a depiction of the daily lives of the playful Cobi and the dignified Twipsy, embroidered and drawn with machine embroidery on both sides.

46 pages / 155x155mm / 15,000 KRW

Things That Come to Mind 3

Exploring the forms of traditional ceramics, expressed through machine embroidery drawings of their beautiful shapes and colors. Hand-bound.

84 pages / 211x280mm / 25,000 KRW

Tulip Book

Exploring the beautiful forms of tulips drawn with machine embroidery.

32 pages / 160x290mm / 15,000 KRW

Things That Come to Mind 2

This is an art book featuring machine embroidery drawings and pencil drawings of everyday objects. What kind of synergy arises when collecting favorite things? Imagine the stories beyond.

58 pages / 155x155mm / 15,000 KRW

Proscenium-2020,2022

Explores the concept of travel in an era of restricted freedom of movement. Randomly captures Google Street View images and embarks on journeys to the unfolded locations, recording commemorative photos.

72 pages / 210x148mm / 15,000 KRW

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Jooyeon Koh, Charade Show, Jooyeon Koh, 2023 © Jooyeon Koh

Charade Show Survival Storage Supply Market Secret Catalog -2023

Designed to resemble a mail-order catalog, showcasing the secret weapons used by the cat heroes. Various items for carrying out secret missions are humorously presented. It's a collection of advertisements for the Charade Show's secret weapons. Inspired by flyers included with phone directories, this concept was developed.

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The message of the Charade Show is that just as a small cat can have unexpectedly great power, so too can we.

Machine embroidery is also a process of accumulating small threads one by one to create a large shape. I believe the change that small forces quietly gathered together could be connected to the message. Machine embroidery is undervalued in comparison to hand embroidery, as it is perceived as an industrial tool. My objective is to elevate the value of this tool by utilizing it creatively and transforming it into a work of art. I would like to focus on the little things.

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