Never Sleep

Never Sleep is a multidisciplinary platform, label and brand based in Berlin.
Founded in 2017 from the eclectic mind of the Italian dj and artist Alberto Guerrini (aka Gabber Eleganza) as an archive to collect the aesthetic of the hardcore and rave scene via fanzines, musicology, fashion and subculture; evolving into an independent label with its own book publications, music releases and clothing line.

The Never Sleep apparel takes inspiration from the rave and blends it with contemporary motifs. Gabber Eleganza combines extensive research, mixes and creates unique artefacts and limited edition garments.
As a result, the unique style of Never Sleep (and its logo) is recognisable worldwide as an ambassador for club culture.