Pina

Pina is a commissioning platform that collaborates with artists to build exhibitions existing solely within the pages of a magazine. Each commission spans 60 pages, offering artists the space to construct immersive worlds that audiences can explore as they would any other exhibition. The commonality with a white cube gallery lies in the encounter – though this one is portable.

Straddling both literary and contemporary arts publishing, Pina is a bet on the imaginary. Each issue pairs its exhibitions-in-print with respective short stories, using fiction as a portal to reimagine exhibitions as worldbuilding experiences.

The magazine’s name derives from the Latin/Ancient Greek pinax – a painted board or tablet – also the root of pinacoteca, meaning a home for images. In this sense, Pina functions as a pinacoteca of sorts: a gallery of images, an exhibition space in print.