Pläsnt Dschörnie – Miss Read

Pläsnt Dschörnie

‘Pläsnt Dschörnie - Moving Flyer’ is a long-term, open-ended print project instigated by text-based investigations in the naïve, clunky vernacular graphic design utilized by Berlin-based moving companies. The single-sided flyers (20 so far) are created using ‘old-fashioned’ paste-up methods common before the advent of desktop publishing, while playing on the regurgitated tropes, wording, and graphic forms often found in American small business ephemera, community newsletters, church bulletins, or school lunch menus.

At Miss Read, I will be in-character as a representative of the company, and in addition to the flyers, I will be offering other Pläsnt Dschörnie-branded items: mugs, wet wipes, tape, and moving boxes, and advice and consolation about potential customers’ upcoming and recent moving experiences.

I am a multidisciplinary artist who works with the ways humans create their material living conditions, forming the core of my artistic practice. I explore domestic settings reflecting self-sufficiency and do-it-yourself practices of alternative ways of living.
Moving Flyer #20
Ethan Hayes-Chute, Moving Flyer #20, self, 2022, © Ethan Hayes-Chute

Moving Flyer #20 surreptitiously left behind on an unused storefront utilizing found price stickers, Fall 2022, Hermannplatz, Berlin -- A common method of movingflyer distribution- immediate, anonymous, unexpected.

Pläsnt Dschörnie Mobile Presentation Unit
Ethan Hayes-Chute, Pläsnt Dschörnie Mobile Presentation Unit, 2022, © Ethan Hayes-Chute

Made for Miss Read 2022, the Pläsnt Dschörnie Mobile Distribution Unit showcases all extant movingflyers, Pläsnt Dschörnie-related ephemera as well a training video. Visitors are invited to take a flyer home with them for their inevitable upcoming move, whenever it may strike.

Pläsnt Dschörnie ad in the first issue of 'The Palliative Turn' Magazine
Ethan Hayes-Chute, Pläsnt Dschörnie ad in the first issue of 'The Palliative Turn' Magazine, Künstlerhaus Bremen, 2022, © Ethan Hayes-Chute

Nestled in the First issue of APT Magazine, produced and edited by the loose association of artists and thinkers and others who make up The Palliative Turn, one finds a full-page advert from Pläsnt Dschörnie, perhaps, and without a doubt, the world's most efficient, effective and empathetic moving company. From homeroom to home base, front yard to graveyard, Pläsnt Dschörnie covers your move completely, be it with blankets and bubblewrap, or pick-ups and packing tape, they’ll be on your side: inside and outside.