Ruby Press is a publishing house specializing on architecture and urbanism based in Berlin. It was founded in 2008 by Ilka & Andreas Ruby after 8 years of work in architecture, urbanism, and art publishing as authors, editors and curators with their office textbild. They founded Ruby Press to harness new critical potentials in architectural publishing beyond the coffee table book. Providing editing and publishing services, Ruby Press both initiates and curates projects. The publisher-editor hybrid allows content to be processed and published with great efficiency. Closely collaborating with the graphic design agency Something Fantastic Ruby Press has developed a story-telling approach to architectural communication that engages textual and visual elements in a complementary way. Consciously overriding the stereotypical formulas of the text-only theory book as well as the all-image image portfolio, the books of Ruby Press aim to make the theoretical discourse of architecture sensual while anchoring its visual representation in a coherent conceptual framework. For that reason Ruby Press books boost a versatile culture of the architectural drawing as a prime tool to both describe and celebrate architectural space.