Happy Potato Press

Happy Potato Press is the publishing platform from Dutch visual artist and writer Martijn in 't Veld. Since 2019, we have been putting out books, prints, printed matter and other potatoes, that sit somewhere between graphic design, poetry and children books. Among our titles are cook books with one ingredient recipes, collections of weather obituaries from famous artists, writers and musicians, dark haiku-like poems written on the soles of socks, and many more. Many of our books are produced by hand in our studio in Berlin in a limited edition.

Martijn in 't Veld, Dead Jobs, Happy Potato Press, 2025, © Martijn in 't Veld

As AI, automation, and optimization reshape ourselves and our societies, what happens to a job when the world no longer needs it — or forgets it ever did?

Dead Jobs is a sharply observant,

darkly funny catalogue of lost professions, both real and almost-real. Each disappearance reveals something about the worlds we build — and the ones we leave behind.

A book for anyone who’s ever wondered what will happen to car mechanics, visionaries, or human beings themselves. Perfect for fans of speculative fiction, dry humour, and quiet dystopias.

Apply by reading.

No references required.

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A simple zine, that is guaranteed, if even briefly, to lift at least one corner of your mouth... Tested and proved.

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